by Soren Hougaard : The Relationship Marketer: Rethinking Strategic Relationship Marketing

ISBN : #3642032427 | Date : 2009-11-25

Description :

PDF-27e62 | In “The Relationship Marketer”, Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or “you and me”) is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business… The Relationship Marketer: Rethinking Strategic Relationship Marketing

The Relationship Marketer: Rethinking Strategic Relationship Marketing by by Soren Hougaard

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